A global programme to provide an experiential introduction to Discovery Sport. 6 kits were constructed to support both indoor and outdoor local marketing activity. The guest experience consisted of a series of passive and interactive elements to engage with: vehicle reveal, bespoke colour and trim unit including touchscreen configurator, 4 vista walls, 2 interactive technology windows and 2 activity pods. The activity pods enabled guests to take part in a time challenge against the vehicle by either cycling, snowboarding or surfing an identical terrain.
