• Location

    Land Rover Manufacturing Facility, Solihull, England

  • Build Time

    4 weeks

  • Event Duration

    1 year

  • Crew Size

    6

  • Services Supplied

    Manufacture, Installation & Dismantle of Built Elements & Furniture

  • Agency

    Imagination

A replica of the production line used to manufacture Land Rover’s first 4×4 in 1948 was created to celebrate the global automotive icon as the current model enters it’s final stage. The ‘Defender Celebration Line’ re-created in the factory to show how the first Series 1 Land Rover was built, showcasing replica parts, vehicles and technology both with physical assets and graphically.