Diageo are the company behind most of the esteemed brands in the alcoholic drinks industry. Branding is at the core of their business.
Scenex were tasked with designing and constructing sets that reflected the quality and prestige of the wide portfolio of Diageo brands in a weeklong conference that changed premise and emphasis on a daily basis.
For the Miami and Bangkok legs all set elements had to be air freighted to destination in suitable bespoke crates manufactured by us.
From the main plenary to the many and varied brand-themed rooms the finishes had to accentuate the values of the various products.
There was a busy turnaround schedule as most of the rooms needed to be re-branded swiftly for the next wave of delegates. All deadlines were met and expectations exceeded.
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