The brief from Stiefel was to create a strong presence in an otherwise secluded are of the hall, to make a strong use of new corporate images and identity, to promote a clean and clinical apperance but promote products in a welcoming and attractive manner.

Stiefel were also keen to utilise light in such a way that their space had a good ambient level, but also used coloured light to accent displays and highlight the perimeter of their space.

Stiefel are a brand at the top of their field and their exhibition solutions have to promote this without being overtly extravagent or gimmick laden.

Scenex also prepared all of the on-screen media for this event, and supplied and maintained all AV and lighting equipment, created all artwork for graphical elements and managed the logistics of the clients promotional and souvenir stock.