8 indoor kits developed by Land Rover to introduce the vehicle to selected customers and new prospects. The guest journey incorporated a brand experience zone consisting of 20 tablets in individual plinths, a halo lit vehicle reveal supported by a 70” interactive screen, and finally vehicle personalisation where the vast array of colour and trim options could be explored; 18 exterior paint finishes, 7 trim levels and 14 finishers were displayed in a suite of illuminated units with matching configurator unit.
