Hosted at Jaguar Land Rover’s Castle Bromwich site the event required a main presentation suite for 160 guests with extended stage to accommodate a 2 car reveal. 4 breakout areas were dressed and the venues showroom was transformed at various points throughout the programme to become a viewing studio for vehicles, a dining area and finally to exhibit an XE Preview Kit. This consisted of a 7m elliptical vehicle plinth, an 11m curved display wall showcasing the vehicles personalisation options; 18 exterior colours, 8 finishers, 18 trim levels, and 3 interactive screens.
