A global programme to provide an experiential introduction to the New XF. 3 indoor kits and 4 mobile kits were constructed to support both indoor and outdoor local marketing activity. The indoor guest experience consisted of a series of passive and interactive elements to engage with: vehicle reveal, bespoke colour and material unit including touchscreen configurator, 4 environmental graphic walls, an interactive technology window and 4 interactive displays screens while the outdoor experience consisted of the same colour and material and interactive displays mounted within a mobile exhibition trailer and an external vehicle feature.
